One afternoon, a new customer entered our office and asked to meet me. He told me that one of our existing customers had asked him to contact me, and gave a brief description of the equipment that he needed urgently. I confirmed to him that the equipment he needed could be supplied by us. The price was Rs. 20,000 + 10 % Sales Tax. Luckily, we had one piece in stock! He immediately confirmed that he would buy the equipment and would give us a cheque for Rs. 22,000. At that point, I asked him what exactly he needed the equipment for. After hearing his reply, I told him that the equipment we supplied was too precise for his work. I informed him that his requirement could be fulfilled by a similar product supplied by another company. That equipment was less precise than ours, but the price would also be…